The Story

VéloColour Paint

Open since 2008 VéloColour is a custom painting shop in Toronto that specializes in contemporary bicycle painting and design as well as top-quality vintage bicycle paint restoration.

Owner and head painter Noah Rosen got his start in 2005 painting bikes for bicycle expert Mike Barry Sr. Initially, highly regarded as a paint restoration shop, VéloColour is now considered to be one of North America’s best custom painters.

Cinelli, Colnago, EddyMerckx, Legnano, Rene Herse are all familiar names around the shop along side modern aluminum, carbon, steel and titanium frames from custom builders and bigger name brands as well. Brands and styles too numerous to list, VéloColour has painted everything from road, cx, commuter, track and touring bikes to mountain bikes and tandems, they have all come through the shop for refinishing or a special touch.

Over the years VeloColour has had the chance to paint for several great people within the cycling community and beyond, including the current Pope, Pope Francis.

photo by Walter Lai Photography

Noah Rosen -Founder and Paint Master

Noah Rosen has a life long history of making things with an art degree to prove it. He has also been riding bicycles since the early days when his parents first let him out of the house alone (we’ll find photo proof later)
Though his artistic focus mostly remained in the three-dimensional realm his first taste of bicycle painting in 2005 quickly opened his eyes to new possibilities. Noah’s love of cycling and his craft and fine art background made bike painting the perfect combination of the two and seemed like a fine way to pass the time.

In 2008 Noah opened the doors to the now world-renowned VéloColour paint shop. With the business’ steady growth since then Noah still has his hands in every project that goes out the shop door. Paint and product design, paint finishing, product testing, chatting with visiting customers and attempting to produce a good soy milk cappuccino all give Noah plenty to do.

While constantly expanding VéloColour’s capabilities and creative vision Noah finds time to ride more than ever before. When asked about all of this Noah says “Yeah, it’s pretty good.”

VeloColour Products

In 2008 VéloColour opened it’s doors with the mission to produce the best quality paint and design available. Since that time VéloColour has gained a world wide reputation for its highly detailed custom paintwork and flawless bicycle restorations.

In 2015, with those same concerns for detail, design and quality, VéloColour launched its soft goods and accessories division.
Uniting modern design with timeless style our products are constructed in Toronto using the best North American produced materials available.
From paint to products VéloColour designs for you, the cyclist.
Guaranteed performance, made to last a lifetime.





Suzanne Carlsen – Designer and General Dictator

Suzanne Carlsen is a creative monster with wide ranging skills and incredible design intuition. She joined VéloColour in 2014 to assist with communications, paint design, product development and helped raise the quality of our spontaneous dance program.

With a background in design, jewellery, metalsmithing and textiles, Suzanne is a major part of VéloColour’s quality and aesthetic. All of the impeccably executed head badges, chain guards and custom metal work that VéloColour is known for are the result of her years of metalwork experience.

Suzanne’s knowledge in production sewing and manufacturing techniques combined with her quest for truth and an apparent lack of need for sleep has been a huge benefit to VéloColour. She also heads up our textile department with a quickly growing product list of high quality, well-designed cycling bags and accessories.


CycleExif – A Fine Line, 2016
Bike Radar –Best New Bike Gear, 2015
Blog T.O. –Featured / Video by Stray Matter, 2015
Bicycling Magazine- PopeMobile, 2015
Bicycle Retailer- Custom Breezer for Pop, 2015
Canadian Cycling-Pope Francis’s Bike bears a Canadian Signature, 2015
Toronto Life – Best of 2014
Canadian Cycling- Holiday Gift Guide
The Grid Newspaper – Profile, June 20, 2012
Annex News –Plaid Fenders for Don Cherry, 2011
Canadian Cyclist –NAHBS Interview, 2010


VéloColour won the judged “best painter” award at the 2009 North American Handbuilt Bicycle Show in Indianapolis for his finishing of a 1951 Cinelli.